Matt Cross

Performance Applied
President

Matt Cross is an executive coach who works with rising leaders who aren’t executives yet. He works one-on-one to help his clients perform at a higher level by staying out of the weeds and focusing on what matters most.

Trained in organizational psychology and experienced in leadership, Mr. Cross has held a life-long curiosity for how individuals win the inner game and perform at their peak. Fascinated by the leaders that seem to get it, he has devoted his life to learning what works and what doesn’t.

Matt Cross has over 15 years of practical management and leadership experience in a variety of industries including Information Technology, Aerospace, Retail, Recreation & Tourism, Healthcare, Higher Education and Government. He has held senior leadership roles in both government and private sector organizations and his accomplishments demonstrate that he is an innovative problem solver who works effectively with others to improve performance.

Mr. Cross is a part-time adjunct faculty member at American University and lives in Washington DC with his wife and daughter. In his free time, he loves to cook great food, build things, compete in triathlons, and golf.

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