Using Ethnographic User Research to Drive KM and Intranet Strategy
PMIWDC Non-Member Rate
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RTKL Associates Inc.
2101 L Street NW,
Suite 200 Washington, DC, DC
11:30am - Networking 12:00 through 1:00pm - Presentation This luncheon is free and open to the public. Advance registration is required to attend.
The leadership at a major pharmaceutical firm knew that its scientists were constantly recreating experiments that had already failed – but were never effectively documented. Bruns led a user research team that that shadowed research scientists to learn why researchers refused to share knowledge with their peers using their knowledge management portal. This presentation covers:
- Lessons learned from this study
- Recommendations for how to create winning knowledge management portal experiences
- Best practices on conducting ethnographic user research to guide the success of your organization's intranet
- Closest metro stop: Foggy Bottom
- Garage Parking $16.00
- Meter parking is available
- Photo ID is required
About the Speaker
Don Bruns is a Practice Director at NavigationArts, a digital consultancy providing expert services in web and application design and development. Bruns has fifteen years of experience in delivering web-based solutions with a focus on information architecture, knowledge management, and application design. As a veteran of Razorfish and Aquilent, Bruns has led client engagements for such high profile clients as KPMG, Bank of New York Mellon, AARP, and the Department of State.
About the Washington Circle Luncheons
PMIWDC's Washington Circle luncheons are a series of free brownbag luncheons hosted at 2201 G St, NW in Downtown DC. There are luncheons every fourth Wednesday of the month, unless posted otherwise.
This program series is made possible by the generous support of George Washington University School of Business, which offers a Master of Science in Project Management (MSPM) degree. The MSPM program is designed to meet the needs of working professionals who want to enhance their ability to integrate complex projects, motivate people, and achieve cost-effective results. With courses offered both on-campus and online, students have the flexibility to complete the degree from virtually anywhere.
Washington Circle luncheons are free and open to the public. Pre-registration is preferred, but walk-ins are welcome on a first-come, first-served basis.