Persuasive Presentations: The Force Multiplier for Project Managers

Persuasive Presentations: The Force Multiplier for Project Managers


Larry Tracy

PMIWDC Non-Member Rate

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About the Program:

One of the great “Project Managers” of the later part of the 20th Century, Lee Iaccoca of Ford and Chrysler fame, said in his autobiography:


I’ve known a lot of engineers with terrific ideas who had


trouble explaining them to  others. It’s a shame when people
with great talent can’t tell a board or committee what’s in
their head.

Do those words hit home with you? Have you found yourself in situations where you felt you were not expressing your in-depth knowledge s well as you should? Project Managers, after all, must present to senior executives to “sell” their ideas, to members of their team, to customers and clients. Those who can distill and explain complex data in "pressure-cooker" situations, such as boardroom presentations for project funding or competitive oral presentations for lucrative contracts,are highly valued. Moreover, when called on to speak extemporaneously at meetings, PMs have a wonderful opportunity to shine and impress. They also have the opportunity to fall on their face.

Larry Tracy, one of the top presentation skills coaches in the country, will show how the ability to deliver presentations which get “Buy-in” can be a “Force Multiplier” for Project Managers, complementing their technical knowledge. As you can see from Larry’s bio, this will not be classroom theory or “Presentation Skills 101.” You’ll learn practical “tricks of the presenting trade” which you’ll be able to put into practice the day after the dinner.

Corporate Registrations and Sponsorships: 
Event Location

Crystal Gateway Marriott
1800 S Eads Street
Arlington, VA, 22202

Agenda and Cost:
Corporate table for 10: $550
Chapter Members: $50
Non-members: $60
Walkins: $60
5:00 PM - Registration Opens
5:30 PM - PM Tools
5:30 - Networking Reception & Cash Bar
6:15 - New Member Meet & Greet (Read More)
7:00 - Dinner & Cash Bar
7:45 - Guest Speaker
9:00 - Adjourn
Special Instructions

Metro Accessible via Crystal City Metro. Follow exit signs for Crystal Gateway Marriott to enter lobby directly.

PDUs Available: 
1.00 PDUs for Certified PMs

About the Speakers

Larry Tracy

President Ronald Reagan described Larry Tracy as “An extraordinarily effective speaker.” He was an Army colonel assigned to the State Department debating controversial foreign policy issues throughout the country. He is now cited as one of the top presentation skills trainers/coaches in the country in publications such as the Information Please Business Almanac and Sourcebook, published by Houghton-Mifflin, Best of the Best, published by Insight Publishing, and What to Say When… You’re Dying on the Platform, published by McGraw-Hill. 

His own book, The Shortcut to Persuasive Presentations, published by Imprint Books, distills the techniques he teaches in his executive workshops. It has been cited as must reading for “those aspiring to the C-Suite” by Mark Amtower, the Washington D.C. area’s leading authority on winning government contracts in his book Selling to the Government.

Larry trains corporate teams to deliver winning oral presentations for government and commercial contracts. He also conducts workshops for  executives and managers in federal agencies, including “Briefing Training” for the Navy’s Seal Team Six, showing the Seals how to brief Ambassadors and Embassy country teams.

His coaching is not derivative classroom theory, but instead flows from his “real-world” experience. He served as Chief of the Defense Intelligence Agency’s Presentations Branch--the Pentagon’s top briefing team--responsible for daily intelligence presentations to the Chairman of the Joint Chiefs of Staff and his three-star staff. Larry supervised and coordinated over 500 of these multi-media, multi-screen briefings, and delivered almost 100 of them personally.

In a later assignment to the Office of the Secretary of Defense, he was deeply involved in formulating US policy in Latin America. Because of his speaking skills, the White House directed the Army to detail him to the State Department. He subsequently spoke and debated almost 400 times on controversial foreign policy issues before some of the most demanding, even hostile, audiences in the country, leading to the comment from President Reagan.

He is a member of the Association of Proposal Management Professionals (APMP), the Project Management Institute (PMI), The National Speakers Association, and the International Speakers Network. He has delivered  two PMTools sessions to PMIWDC, the first in 2009 on how to conduct a “Murder Board,”and the second in November 2010 on how Project Managers can “Bring Home the Bacon” when leading  oral teams. Both presentations are available on the PMIWDC website. He has spoken at APMP Conferences throughout the US and  in Engand on why any “wall” separating Proposal Managers and Project Managers leading orals teams must be torn down to increase the  chances of winning contracts. 

Tonight, Larry will outline his proven method to improve your presentation skills, providing attendees with easily learned speaking techniquesenabling them to gain “Buy-in” when presenting to bosses, team members and customers.

Larry is a graduate of St. Joseph’s University in Philadelphia and  holds an MA from Georgetown University. He is also a graduate of the U.S. Army Command and General Staff College and the Inter-American Defense College. He served in Vietnam and in the US Embassies in Argentina and Bolivia. He speaks fluent Spanish, and conducts presentation skills workshops in that language.

About the Crystal City Dinner Meetings

PMIWDC holds dinner meetings periodically in Crystal City to provide an alternate metro-accessible location for those who can not attend the Fairview Park dinner meetings.

PMIWDC's Monthly Dinner meetings are held monthly in either the Fairview Park Marriott location or the alternate Crystal City location. Members and Non-Members are welcome to join us for the best speakers and networking the Washington DC area has to offer.

The presentations delivered before (PM Tools) and after (Keynotes) monthly dinner meetings are educational and informative to those professionals operating in the field of project management and functioning in leadership roles in industry and government. Each event will present specific learning points, unique to the presenter's area of expertise and the subject matter discussed while directly relating to improving the practice of managing projects and leading others. Both the PM Tools session and the monthly dinner meeting are worth 1 Professional Development Unit (PDU) each to certified PMPs.

If this will be your first time attending a dinner meeting, be sure to read about the event schedule, costs, and cancellation policies.

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