Virtual Meeting: Reston Book Club
PMIWDC Non-Member Rate
** We typically meet in person at the Reston Library for our book club discussions. While we practice social distancing to prevent the spread of Coronavirus, all book club discussions will be hosted online via Zoom. The Zoom link and talking points will be sent out the day of the discussion by email to those who have registered to the event. **
ABOUT THE BOOK
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
by Sally Hogshead
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.
Effective communication, in general: audience, media / message, attention vs. "noise", etc.Sociological
Managing diverse teams: effects of culture, generation, gender, etc., on management / communication needs
Hard SkillsResource Problem Solving
"War stories" in successfully working through severe resource constraints