Be Purpose Driven, the Goals Will Work Themselves Out

Be Purpose Driven, the Goals Will Work Themselves Out


James J. Allen, Jr.


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Event Date
Event Location

The George Washington University Virginia Science & Technology Campus, Enterprise Hall Room 175
44983 Knoll Square
Ashburn, VA, 20147

Agenda and Cost:

Networking begins at 11:30AM

Presentation begins at 12:00PM

1 PDU Credit can be earned

Attendance is free

About the Presentation

Project or program managers should be purpose driven with a responsibility to make the customer successful by identifying the underlying needs of the client and satisfying those root causes (Success is not about the just meeting requirements, it’s about fulfilling the “why” behind requirement.)

PMBOK V6 states:

“The project sponsor is generally accountable for the development and maintenance of the project business case document.”

The business case evolves from a “Needs Assessment and Benefits Management Plan”, but who is responsible for defining and maintaining “the need”? Satisfying the stakeholder’s needs is a purpose driven endeavor. Business Cases and Project Charters are often dynamic and often goal oriented.

The PM must understand the needs, the “why” behind the project if he or she is to make the client successful. This is not a new idea.

“Try honestly to see things from the other person’s point of view”; Dale Carnegie, circa 1936.

“Until thought is linked with purpose there is no intelligent accomplishment”; “As a Man Thinketh”, James Allen, circa 1903.

Others may disagree.

“The purpose of project management is to foresee or predict as many dangers and problems as possible; and to plan, organize and control activities so that the project is completed as successfully as possible in spite of all the risks.”; Burek, P. (2008). Creating clear project requirements: differentiating "what" from "how" Paper presented at PMI® Global Congress 2008

Our discussion will help deconflict the issue of a needs fulfillment and the more classical goal driven approach.

PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 

About the Speaker

James J. Allen, Jr.


Jim Allen is a skilled Business Executive with extensive experience working with the Intelligence Community, the Department of Defense, Civilian Agencies and Commercial accounts. He brings significant expertise in Business Development, Project Management, P&L Leadership, Opportunity Shaping, and Solution Architecture focusing on cost-effective solutions for complex problems that address customer real needs.

Before retiring from a career spanning four decades with major government services organizations including TASC, SAIC, Grumman Data Systems, United Computing, Response Resource and General Electric, Jim held multiple leadership positions in Business Development, Program Management, Proposal Management, Line Management and Engineering roles.

Over the last ten years, he was responsible for managing a $4B business pipeline, led $2B in pursuits, and captured over $800 M in new and expanded business. Additional achievements include his creation of a comprehensive approach to develop parametrically driven competitive bases of estimates utilizing compliant work breakdown structures in keeping with Federal Acquisition Regulations. This was key to establishing major program pursuits, controlling scope, and doubling capture opportunities. The resulting contracts provided program and project managers to better control project creep while ensuring that client stakeholder needs were identified and fulfilled.

Jim currently serves as a Senior Consultant and Trainer. His experiential knowledge as a seasoned professional who has led teams in identifying, qualifying, pursuing, shaping and winning lucrative contracts makes him a valuable resource for clients.

Jim earned an MS degree in Management of Information Technology from the University of Virginia, and earned a BIE in Information and Control Systems from the Georgia Institute of Technology

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