How Telling a Story can Persuade, Inspire, and Train Professionals

How Telling a Story can Persuade, Inspire, and Train Professionals


Arthuretta Martin

PMIWDC Non-Member Rate

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Event Date
Event Location

The George Washington University School of Business
2201 G Street NW
Duques Room 453 Washington, DC, 20052

Agenda and Cost:

This luncheon is free and open to the public. Advance registration is required to attend.

Networking 11:30 - 12:00
Presentation 12:00 - 1:00 

If you experience any difficulties registering for this event, please call us at 703-683-4804 or email us at and include the name of the event.

About the Event

The secret that isn't a secret is stories are powerful and corporate communication experts are embracing just how powerful they are. Storytelling for Corporations has become a respected subject matter. Those that have the ability to instruct corporate and government professionals on the art and science of storytelling are in increasing demand. The fact is a good story sells. There is a science to how our brains process information when it is as told as a story versus when information is shared as facts. There is something about stories that stimulate more parts of the human brain and therefore makes the information shared meaningful and noteworthy. In this workshop participants will receive a brief overview of the science of how stories affect the human brain. Participants will learn the seven elements of a story that are essential for the story to be memorable. We will talk about the importance of choosing the story for the audience. Not every story is for every audience. Finally, we will provide tips on delivering a story because how you say it matters.

PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 
Strategic and Business Management

About the Speaker

Arthuretta Martin

Distinguished Toastmaster Arthuretta Martin is a lifelong advocate for Civil and Human rights; especially those of African people. After supporting women and minority owned business inclusion for over 30 years with the Federal Government as an employee, a contractor and a U.S. House of Representative staffer, in 2009 Arthuretta launched a small business that focuses on researching, teaching and performing stories and songs to heal, educate and inspire. She has performed for various organizations and venues including the Kennedy Center, Wolf Trap, the Black Theater Festival, Winston Salem, VA, the White House and small communities and churches throughout the country emphasizing the Black American History and culture. In 2015 she performed stories at the University of Ghana for Panafest celebrations. She currently serves as a board member and a performing artist for the Consortium of Management and Administration, an international research and academic not for profit, Voices from the Earth, a performance company that focuses on the art of Chautauqua[AM1] and the DC Chapter of the National Speaker’s Association. She has researched and performed historical narrative in the persona of Frances Ellen Watkins Harper, Marian Anderson, Sisretta Jones, and the Herero woman of Namibia. A TEDx Wilmington Fellow, Arthuretta has presented to audiences throughout the United States and around the world encouraging supply chain management inclusion in Federal Contracts and the importance of workforce cultures that reflect tolerance and acceptance of differences. She is a vocalist with both the Washington Revels Jubilee Voices and Howard University’s Rankin Chapel Choir. She holds a BS in Public Administration, a MS in Management, post graduate course work in communication, sociology, history and theater. She is President of the National Capitol Area Black Storytellers Association, a member of the National Storytelling Network and the National Association of Black Storytelling. She is the author of the book "The ABC's of Storytelling for Public Speakers" and is a contributing author in the book Speaking of Success with Brian Tracey and Steven Covey.

About the Washington Circle Luncheons

PMIWDC's Washington Circle luncheons are a series of free brownbag luncheons hosted at 2201 G St, NW in Downtown DC. There are luncheons every fourth Wednesday of the month, unless posted otherwise.

This program series is made possible by the generous support of George Washington University School of Business, which offers a Master of Science in Project Management (MSPM) degree. The MSPM program is designed to meet the needs of working professionals who want to enhance their ability to integrate complex projects, motivate people, and achieve cost-effective results. With courses offered both on-campus and online, students have the flexibility to complete the degree from virtually anywhere.

Washington Circle luncheons are free and open to the public. Pre-registration is preferred, but walk-ins are welcome on a first-come, first-served basis.

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