Effective Communication

Effective Communication


D.R. Carlson

Messaging Architect

PMIWDC Non-Member Rate

This page is from a past PMIWDC event.

If this is not what you were looking for, visit the Reston Local Community page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.

Event Location

College Board, Reston Office
11955 Democracy Drive
Reston, VA, 20190

Agenda and Cost:

PMIWDC Members & Non-Members: $15; Lunch will be served; The only special dietary restriction Reston Luncheon can support are vegetarian, dairy free, gluten free and no pork.

About the Event

Most people do not communicate as effectively as they want. That problem isn’t new, novel or interesting. What is interesting is why they are ineffective, and how bad traditional solutions are at solving the problem. Interestingly, there are two reasons.
Delivery skills training is an easy thing to do. Just set up a video camera, talk about body language, and let people’s inherent fascination with themselves on camera take over. The time really flies by. But nothing important changes.
Understanding why communication goes wrong, and how to fix it, raises much deeper questions. It requires a very deep understanding of the way humans process information and what happens when that gets violated. When we understand how the brain processes information, we can understand how to communicate effectively with the brain of our audience.

PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 

Event Keywords

Soft Skills


Effective communication, in general: audience, media / message, attention vs. "noise", etc.

About the Speaker

D.R. Carlson

Messaging Architect

D.R. Carlson has helped people and organizations like Salesforce, John Hancock, and Patron (Yes, the tequila!) learn how to make their ideas irresistible.  On the individual level, D.R. has worked with senior executives, preparing them for industry events and keynote speeches. D.R. has also coached a number of thinkers, artists, entrepreneurs, writers, and scientists as they develop their talks on “ideas worth spreading” for TedxCambridge.D.R. has honed his expertise in communications by frequently speaking at events and organizations across the country.  His topics and approach draw from his 20+ years of experience selling technology services and developing brand, messaging, and content strategies.  He continues to deliver keynotes on Digital Transformations as well as evangelizing the missions of the non-profit organizations in which he is involved.
D.R. and his wife Jenny have four children.  On most weekends, D.R. can be found coaching his kid’s sports teams.  While their halftime speeches are extremely motivational his lifetime record hovers around .500.

About the Reston Local Community

Each month, PMIWDC Reston Local Community volunteers strive to bring you interesting and informative speakers from a wide range of professions. They present these speakers to you at the Leidos building or other organization located at Reston Town center. This is an opportunity to network with other professionals of the PMI. The conference center at Leidos offers a maximum seating of approximately 30 guests. Pre-registration is required. Luncheons are held every third Wednesday of the month. If you are interested in presenting please contact the PMIWDC Staff who can put you in touch with the Luncheon Committee Volunteers. List of past events can be viewed below. Please follow PM Reston on facebook.

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