How to Deliver Bad News and Build Trust at the Same Time

How to Deliver Bad News and Build Trust at the Same Time


Catherine (Cate) Gregory

Senior Principal
The Clearing

PMIWDC Non-Member Rate

This page is from a past PMIWDC event.

If this is not what you were looking for, visit the Reston Local Community page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.

Event Location

Leidos at Reston Town Center
11951 Freedom Dr
Reston, VA, 20190

Agenda and Cost:

11:00 am: Networking
12:00 pm: Program

PMIWDC Members $15
Non-Members: $15
*Lunch will be served 

The Words You Use May Unconsciously Derail Your Projects

There comes a time in every project when the inevitable happens: things don’t go according to plan and bad news must be delivered. In a business environment marked by tight budgets, short time-frames, and rising stress levels, this happens more often than we’d like.

Based on the books "The Trusted Advisor" and “The Trusted Advisor Fieldbook,” How to Deliver Bad News and Build Trust at the Same Time is a practical exploration of ways to communicate tough messages to customers, sponsors, and other stakeholders such that trust levels actually increase rather than decrease. Attendees will learn how to see bad news as an opportunity instead of a liability and will walk away with specific best practices that can be immediately applied, including a time-tested technique for putting hard truths on the table in a socially acceptable way.

PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 

Event Keywords

Soft Skills


Effective communication, in general: audience, media / message, attention vs. "noise", etc.

About the Speaker

Catherine (Cate) Gregory

The Clearing
Senior Principal

Cate has been in the consulting profession for over 20 years. She spent ten years as a change management consultant supporting large-scale system implementation programs for American Management Systems (AMS), a $1B technology, consulting firm. From there she moved on to work for a boutique management consulting firm where she led the National Security Business Unit proving strategy and change management services to DoD and Intelligence Agency clients. Before going out on her own, she joined a start-up consulting firm where she was able to combine her consulting and executive coaching work with the development and delivery of leadership development programs for a wide range of clients.

Now, an executive coach, experienced management and strategy consultant, speaker, and session leader, Cate specializes in outfitting clients to take on their most complex and daunting challenges. She brings her knowledge of organizational dynamics, systems theory, and leadership development to tackle technically and socially complex issues.

Blending humor with experience and insight, Cate helps clients identify and address the fundamental challenges to their personal and organizational success. She leaves her audiences with the tools, mindsets, methodologies, and confidence to achieve their desired outcomes.
Cate holds a Bachelor of Arts degree from the University of Virginia and received her Certificate in Leadership Coaching from Georgetown University. She is certified to administer The Leadership Circle™ 360 Assessment and Culture Survey, the Drexler/Sibbet Team Performance™ Model, and the DiSC profile.

About the Reston Local Community

Each month, PMIWDC Reston Local Community volunteers strive to bring you interesting and informative speakers from a wide range of professions. They present these speakers to you at the Leidos building or other organization located at Reston Town center. This is an opportunity to network with other professionals of the PMI. The conference center at Leidos offers a maximum seating of approximately 30 guests. Pre-registration is required. Luncheons are held every third Wednesday of the month. If you are interested in presenting please contact the PMIWDC Staff who can put you in touch with the Luncheon Committee Volunteers. List of past events can be viewed below. Please follow PM Reston on facebook.

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