Trust By Design: Keeping The Audience on Your Side

Trust By Design: Keeping The Audience on Your Side


Jason Cranford Teague

Digital Strategist
Cranford Teague Agency

PMIWDC Non-Member Rate

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If this is not what you were looking for, visit the Loudoun Community page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.


About the Presentation

Trust is easy to gain, but just as easy to lose. It's our nature to quickly decide whether we have faith in a product or media based on its appearance. We decide in less than a second whether we trust something or not based purely on visual information, but a poor experience can taint that trust forever.

Jason explores the traits that make an experience trustworthy, when to integrate considerations of trust into design thinking activities, and how to explain decisions made based on improving trust.


  • How viewers look at visual and interactive signals to build trust in the experience and product.
  • How to assess designs based on how the viewer will trust its visual and interactive messages.
  • How to look at designs long term success based on trust.
Event Location

REI Systems Inc.
45335 Vintage Park Plaza
Sterling, VA, 20166

PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 

Event Keywords

Hard Skills

Resource Problem Solving

"War stories" in successfully working through severe resource constraints

About the Speakers

Jason Cranford Teague

Cranford Teague Agency
Digital Strategist

In the 20+ years he's been working in the deign tech industry, Jason Cranford Teague has always pushed to improve the process. Each project he tackles provides new challenges to solve and ideas to develop. Jason designed the first web based magazine, Computer Mediated Communications, in 1994, wrote the first book for designers on CSS in 1996, was lead designer on the WebMD launch in 1998, built the first online interactive comic book in 2006, and wrote the first book on modern web typography in 2009. Jason now runs at The CranfordTeague Agency, which specializes in digital strategies and helping clients design for trust. He recently published his nineteenth book on digital media, The NEW Web Typography, and has written dozens of articles for print and online publications. When he's not designing, writing about design, or talking about design, he enjoys hanging out with his wife, talking geek culture with his kids, walking with his cat, going to sci-fi conventions, & grilling up tasty meals. He lives outside of the Washington DC area, but loves to travel to distant lands whenever possible.

About the Loudoun Community

PMIWDC is pleased to announce a new Community in Loudoun County: PMIWDC - LC! PMIWDC’s Loudoun luncheons are a series of free brown bag luncheons hosted at the REI Systems Headquarters, 45335 Vintage Park Plaza, Sterling, VA 20166, conveniently located near the intersection of Route 28 and Route 606, north of the Dulles Airport. The Loudoun Community Luncheons are held every second Monday of the month, unless posted otherwise. In the event of a holiday, the luncheon will be on the third Monday. (Pre-registration is recommended). PMIWDC – Loudoun Community’s goal is to provide members with a convenient forum for learning, discussion and knowledge exchange. The Luncheons will feature presentations by guest speakers who are PMI-recognized thought leaders, educators and Subject Matter Experts. This series is made possible by the generous support of REI Systems, a recognized leader in federal grants management systems, full-life cycle software development, and open government and transparency solutions.

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