Developing a Comprehensive Social Media Management Strategy

Developing a Comprehensive Social Media Management Strategy


Brian Loebig

Loebig Ink

PMIWDC Non-Member Rate

This page is from a past PMIWDC event.

If this is not what you were looking for, visit the Washington Circle Luncheons page to find out about upcoming events, or read more about why PMIWDC does not delete these pages.

Event Location

The George Washington University School of Business
2201 G St, NW, Duques Hall, Room 453
Washington, DC, 20052

Agenda and Cost:

11:30am - Networking
12:00 through 1:00pm - Presentation

This luncheon is free and open to the public. Advance registration is required to attend.

About the Event

This presentation will focus key elements for developing a comprehensive social media management strategy for individual or business purposes. Defining goals for social media engagement and client/staff communication protocols will be the initial focus. Brand monitoring and content calendar development will be covered along with tools for organizing these processes. Theme development, use of hashtags and monthly analysis of key metrics will complete the presentation with a focus on continuous quality improvement.

Special Instructions: 
  • Closest metro stop: Foggy Bottom
  • Garage Parking at Marvin Center (H & 21st St, NW): $18.00
  • Metered parking is available
  • Photo ID is required
  • Use 22nd Street entrance
PDUs Available: 
1.00 PDUs for Certified PMs
Talent Triangle Category: 

About the Speaker

Brian Loebig

Loebig Ink

Mr. Brian Loebig has over 15 years of experience in web technology and Internet advertising strategies with a special emphasis on social media marketing. He has trained numerous leading marketing firms on social media strategies and has worked with small business and non-profit corporations across the United States. He has an award winning technology blog called and has presented keynote speeches and workshops on social media for many organizations including the Project Management Institute, United States Senate Productivity and Quality Award of Virginia, The Virginia Forum for Excellence, American Health Care Association, and others.

Mr. Loebig has developed and helped implement Internet marketing and/or social media strategies for the National Alliance for Performance Excellence, Volvo of Central Virginia, the American Red Cross of Central Virginia, Fixation Marketing, Asian Marketing Services, Business Networking International – Central Maryland, the Bethesda Blues & Jazz Supper Club and many more.

Loebig Ink is a small business consulting firm specializing in SEO, web development, social media and Internet business solutions. Loebig Ink is ready to assist in developing an effective web presence through coaching, web design, or Internet marketing strategies.

About the Washington Circle Luncheons

PMIWDC's Washington Circle luncheons are a series of free brownbag luncheons hosted at 2201 G St, NW in Downtown DC. There are luncheons every fourth Wednesday of the month, unless posted otherwise.

This program series is made possible by the generous support of George Washington University School of Business, which offers a Master of Science in Project Management (MSPM) degree. The MSPM program is designed to meet the needs of working professionals who want to enhance their ability to integrate complex projects, motivate people, and achieve cost-effective results. With courses offered both on-campus and online, students have the flexibility to complete the degree from virtually anywhere.

Washington Circle luncheons are free and open to the public. Pre-registration is preferred, but walk-ins are welcome on a first-come, first-served basis.

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