PMIWDC Member's Only Fairview Park Book Club Meeting
Creativity Inc. by Ed Catmull
PMIWDC Non-Member Rate
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About the Book Club Meeting
The PMIWDC Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. Our meeting on the “Creativity Inc. by Ed Catmull” will take place on September 16, 2014 - the same evening as the Chapter dinner meeting - and will be at the same time as PM Tools. We will be meeting in the Networking Room from 5:00pm - 6:00pm.
Read more about the format of the book club in "About the Book Club" below.
About the Book
Creativity Inc. by Ed Catmull
NEW YORK TIMES BEST SELLER
“What does it mean to manage well?”
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Forbes raves that Creativity, Inc. “just might be the business book ever written.”
Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
• Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.
Praise for Creativity, Inc.
“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success. Pixar’s unrivaled record, and the joy its films have added to our lives, gives his method the most important validation: It works.”—Jim Collins, co-author of Built to Last and author of Good to Great
“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin
Fairview Park Marriott - Networking Room
3111 Fairview Park Drive
Falls Church, VA, 22042
5:00pm - 6:00pm: Open book discussion
Free meeting for Chapter members.
Preregistration, reading the book before the meeting, and bringing a copy (e-book okay) of the book to the meeting is required.
You can purchase the book through Amazon at http://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012/ .
Based on the amount of time you will spend in self-directed study of negotiation – we estimate up to six hours of reading, which converts to up to 6 PDUs for qualified PMPs who are under the 30 PDU limit for their current three year certification cycle. Please note that these PDUs will need to be reported as Category C: Self-Directed Learning. For full details on PDU reporting refer to the PMP Handbook.
About the Monthly Book Club
The Monthly Book Club is a forum for talking about books that touch on the widely varied challenges of project and program management. There is no Book Club membership. Anyone can sign up to join our conversations. There are just three key requirements: preregistration, reading the book before the meeting, and bringing a copy of the book to the meeting. Note that you should sign up early as we limit the discussion to fifteen people so that everyone has a chance to share their opinion.
Come to the Book Club with an open mind and prepare to have your understanding adjusted as you hear about the book through the voices of your professional peers.
Studying project management and related topics through books is recognized and rewarded by PMI in PDUs, roughly on the basis of one hour of study equals one PDU. Continued certification as a PMP requires the accumulation of these valuable credits and we are pleased to offer this opportunity to obtain both the important training and the educational credit associated with it.