Introduction to the Seven Phase Project Lifecycle

Introduction to the Seven Phase Project Lifecycle


Hector Del Castillo, CPM, CPMM

Chief Product Officer

PMIWDC Non-Member Rate

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Event Location

Tower III Conference Facility, Aristotle Conference Rooms
1710 SAIC Drive
McLean, VA, 22102

Agenda and Cost:
  • 11:30 am: Networking begins
  • 12:00 - 1:00 pm: Program

This Session is free of charge. Pre-registration is required. Presentation Slides:

About the Program

This is a  brown bag – bring your own -  luncheon meeting for Tyson's Corner location in Northern Virginia. Our presenter, Mr, Hector Del Castillo,  will present,  “Introduction to the Seven Phase Product Lifecycle


  • What is the seven phase product lifecycle?
  • What are key activities and deliverables within each phase?
  • Why should you adopt the seven phase product management process within your company?


All products go through a lifecycle, whether or not a product vendor realizes and/or acknowledges it.  Hector Del Castillo will explain the seven phase product lifecycle that is the basis for the Association of International Product Management & Marketing (AIPMM) Body of Knowledge (ProdBOK®).   Various industry leaders have adopted this approach to increase the likelihood of product success in the marketplace. 

This presentation will discuss key activities, deliverables and critical decisions that must be taken into account within each phase of the product lifecycle to minimize risk.  Each key deliverable captures the rationale for making critical decisions that must be made in order for a product to increase the likelihood of success in the marketplace.  If a company leaves out any of these, it risks product failure because it doesn’t consider critical issues.  By understanding the phases of the product lifecycle, a company can avoid common mistakes and rework that can be disastrous.  Product vendors which understand and implement this process have a higher likelihood of building great products that delight product stakeholders and are more profitable.

Special Instructions: 


In Tysons Corner, entries into parking from Hwy 7, near intersections of Westpark Drive or Greensboro Drive. Photo ID is required. SAIC Drive is a roundabout at the end of ‘Solutions Drive.’ Guest parking is free. Easiest to enter at front of building (large glass atrium).

PDUs Available: 
1.00 PDUs for Certified PMs

About the Speaker

Hector Del Castillo, CPM, CPMM

Chief Product Officer

Hector is a product executive with over 15 years of experience working for digital companies around the world. He loves working with people who want to make a massive positive impact in the world. This is why he works with executives, visionaries, innovators, futurists and entrepreneurs who want to build great products and companies that change the world.

As Chief Product Officer of Byond, he performs research to deliver actionable intelligence to mid-market executives, business owners and founders who want to achieve massive business growth by guiding mergers, acquisitions and joint ventures.

As a product executive, he helps technology and software companies grow high performing product teams and help them adopt leading methods and tools to achieve smarter product outcomes. He has launched over 30 global products resulting in over $250M in sales revenue. He has led product teams, guided decisions about product investments, and created new revenue streams resulting in over 26% increase in profitability. He’s passionate about leading, training, and coaching and want to bring my expertise to a technology or software company that is funded for growth.

As a speaker, he guides executives, visionaries, innovators, futurists and entrepreneurs to grow their business by growing high performing teams and help them adopt leading methodologies and tools to achieve smarter product outcomes.

If you are looking for an engaging speaker and topic for your next group meeting, set up an appointment with Hector to discuss your specific needs and identify a suitable topic to inspire your team.

Contact: Connect: Follow: @hmdelcastillo Visit:

Hector Del Castillo, CPM, CPMM

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About the Tyson's Corner Luncheons

PMIWDC holds free monthly luncheon meetings in Tyson's Corner, hosted by SAIC Corporation.

Bring your lunch, or visit the onsite cafeteria. PDU credits are be available for Project Management Professionals (PMPs).

Membership in PMI is not required, but all guests should pre-register to attend. 

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