Email Advertising Programs

How to Advertise with PMIWDC

PMIWDC's digital advertisements (web and email) are sold at quarterly auctions. These auctions are held in February, June, September and December. For more information about participating in the auctions to advertise on this website, please sign up to receive notices. You will receive periodic updates and reminders about the auction process.

Email Campaigns

PMIWDC has 2 ongoing email marketing campaigns to its contacts: a biweekly event announcement that advertises a particular educational event, and a monthly newsletter that summarizes all activites for the coming month.

Both campaigns are sent to a continually maintained list that averages 53,000 addresses. 

The average open rate for the newsletters is 13%, and attracts readers from all demographics. The biweekly emails are more narrowly targeted: they get more readers (about 4% more than the newsletter) but they have a narrower focus. For example, an email for our PM in the AM Educational Breakfast would get many readers from DC (where that event is held) but relatively few from the suburbs.

Advertisements in the biweekly event announcements and newsletters
Size Advertisement Type:
728 x 90 px Leaderboard Banner (Top and Bottom of Email)

Recent Bid Prices

The final prices for website advertisement auctions are listed below. You may use these as a guideline for budgeting when participating in auction. Please note that prices may change during future auctions depending on the bids of other participants.

Placement Final Price
Email Top and Bottom Banners: 4 emails, January $503.50
Email Top and Bottom Banners: 4 emails, January $615.50
Email Top and Bottom Banners: 4 emails, February $2075.50
Email Top and Bottom Banners: 4 emails, February $2399.50
Email Top and Bottom Banners: 4 emails, March $1,999.50
Email Top and Bottom Banners: 4 emails, March $850.50

Want to learn more?

For more information about participating in the auctions to advertise on this website, please sign up to receive notices. You will receive periodic updates and reminders about the auction process.

Auctions occur in March, June, September and December.

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