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This auction is for four 728 x 90 banner insertions in 4 emails between June 16 and June 30. Your advertisement will appear at the top and bottom of these emails.
Banner ads in PMIWDC's emails are appropriate for organizations that want to reach many thousands of local PMs in a very short period of time. PMIWDC communicates with a continually maintained list that averages 50,000 addresses. The average open rate for these emails is 16%.
Banner Size and Placement
Email banner purchases are for two 728x90px banners, each displayed on 4 emails. One banner will be placed in the leaderboard position of each email, and one will be displayed at the bottom of each email.
PMIWDC sends 2 emails per week. Emails are generally sent at 8am on Monday and Friday, but may be rescheduled at PMIWDC's discretion, for example if the normally-scheduled email falls on a federal holiday. Most 15-day periods will have 4 regularly-scheduled emails (Mondays and Fridays). So, Some 15-day segments that have 5 such days -- the ad purchase is still for 4 emails even in these cases. On the 5th day, PMIWDC may choose to run no ads at all, may offer you the 5th ad complimentary, or may recognize a sustained sponsor. The 5th day will not be offered for sale to other advertisers.
About the Auctions
Beginning in January 2012, all PMIWDC website and email advertisements are sold in quarterly auctions. This system will replace the “first come first served” system currently in place. We believe that this will allow a more organizations to participate and allow broader access to our members. There will be no changes to the process for purchasing sustained sponsorships and in-person event sponsorships – only online banner advertisements such as email banners and website banners will be part of the auction. You must be logged into an account at www.pmiwdc.org in order to submit a bid. To view the bid form, login in to an existing account or create a new account for free.